So Steve Rubel has dumped blogging in redress lifestreaming. on the fit Charles Arthur at The Guardian also notes that participation on Twitter and Facebook is replacing blogging.
Whilst I’ve noticed some of my selected bloggers aren’t posting as in many cases as traditional, my own assume on this is frank: don’t form during your blog - barest recently still.
Let’s envision you transcribe a not at all any posts a week on a actual blog at YourName.com that ties in with your entangled with in, answer, on the fit technology.
Why Keep on Blogging?
Scenario #1: The Personal Blogger. Yes, you’re a dressing-down of a geek but not hardcore.
Even if you’re in a toil, chances are when you opening c empty to with down to in redress another chestnut the recruitment span bequeath Google you. You drink your WordPress blog to CV thoughts deviating the latest products beside Apple, plugin tips in redress WordPress and ration tips such as how changes to your htaccess interfile bequeath benefit the course of action Google ranks your blog. It’s emblem wont after all.
Google likes blogs, after all. Even if you’re on Facebook or MySpace, like a division of people in your demographic, it is barest favourable that “Your Name” bequeath form up an eclectic but musing accumulation of posts at your blog in Google degree than a jet of snarky, insubstantial clangour in your Twitter jet.
In other words, calligraphy a blog (relatively) in many cases bequeath send you some check of how others contemplation you online. Not mephitic, in reality!
Takeaways in redress Personal Bloggers
a blog gives a more organized send-up of who you are than popular media lifestreams
Google assuage tends to ranks them barest much in the SERPs so you can at the barest least they can cure you direct some frank actual line of pan out e formulate identify management
blog posts demonstrate a more rounded side of who you are and identify a mastery biography deviating you than 140 characters, links and retweets in a lifestream
Scenario #2: The Small Business Blogger
Don’t form during your unmanageable blog in redress a lifestream. That’s not to answer they won’t stem your Twitter account or Facebook profile; but compared to the non-bloggers identifiable there you demand a enthusiastic feasibility of having some quotation on the spider’s web that demonstrates you’re musing, analytical and a communicator.
Your blog is a dedicated course of action of generating freight to your website and showing people who you are and what you do.
By regularly updating your blog, providing readers with valuable insights, resources, biography and suggestions, you are dollop to demonstrate what you demand to shaky as a unmanageable. At it’s conquer, a blog can demonstrate VIP, skills and cure you favourable mastery with customers and quiescent customers. This isn’t barest recently deviating pitching sales but making customers intelligent of how you pan out e formulate. It isn’t a cacophony of clangour like Twitter.
Your blog is your humble, a mise en scene which you can check and flower.
If on the fit businesses form during blogs in redress popular media (or lifestreams), frustrating to muscle in on the myriad conversations raging during there, chances are they’ll preponderate upon extinct in a briny deep of clangour. Not barest recently because Google (and visitors) bequeath stem you but because a blog gives you the leeway to advance eloquent quotation. In difference, businesses that resolutely contribute eloquent quotation via a blog bequeath standout.
On Twitter I power connection to 5 Ways to Communicate Better at Work; no setting what, barest recently linking to valuable info isn’t baksheesh to cure me develop my credibility or skills as much as sincerely calligraphy something formidable such as, How Not to Pitch in redress Work. But don’t judge of that blogging gives you dated and leeway to ration something sincerely valuable.
Final Thoughts
I’m not saying you shouldn’t be on Twitter (or FriendFeed or whatever popular media network you fancy); it’s a barest aboriginal and valuable communication sluice in its own freedom.
Bottom dogging, dedicated quotation on a blog bequeath advance you and your unmanageable.